Turn your voice into your visibility strategy.

Media, podcast, and thought leadership consulting for founders, executives, and experts ready to be seen, heard, and booked with Paola Bolano Soares

You might be here if:

  • You want to turn your expertise into visibility - without self-promotion fatigue

  • You’re launching a podcast, platform, or speaking strategy

  • You’re already successful but under-recognized

Paola helps thought leaders, founders, and executives translate their expertise into impact — through podcast creation, storytelling strategy, and visibility pathways that get them seen, heard, and booked.

Learn more about paola

Services


With a background as a national TV journalist and host of the globally ranked But First, She Failed podcast, Paola brings insider experience in storytelling, media booking, and brand positioning that converts personal stories into powerful public platforms.

  • For executives, consultants, and founders ready to elevate their visibility.

    A four-week strategy sprint to define your thought leadership platform, clarify your signature story, and align your presence with the opportunities you want next.

    Includes:
    • 90-minute kickoff strategy session
    • Media and content audit (LinkedIn, website, podcasts, press)
    • Signature storytelling framework for bios, intros, and interviews
    • Targeted visibility roadmap across speaking, podcasts, press, and partnerships

    Investment: $1,800 flat fee

  • For leaders ready to launch or reimagine a podcast with intention.

    A 6–8 week, end-to-end engagement to develop your show’s concept, clarify your voice, and bring a polished podcast to market. We shape the story, brand, and launch strategy so your podcast reflects your expertise -and stands out.

    Includes:
    • 90-minute kickoff strategy session
    • Podcast concept and brand development (title, format, visual identity, guest mix)
    • Three-part storytelling framework for consistent, compelling episodes
    • Guest outreach and booking templates
    • Launch and marketing strategy, including cross-promotion and collaborations
    • Media kit development (bio and one-sheet)
    • Optional production partner referral for editing, mixing, and distribution

    Investment: $3,500

  • For professionals ready to step onto the stage, panel, or camera.

    A 4–6 week engagement focused on sharpening your presence and performance across live, recorded, and on-camera moments. We refine how you pitch, present, and tell your story—so you show up with confidence and clarity wherever you’re seen or heard.

    Includes:
    • On-camera and on-mic coaching sessions
    • Keynote and panel storytelling workshop
    • Media kit development (bio, one-sheet, headshots, press blurbs)
    • Custom pitch templates for conferences, events, podcasts, and TV

    Investment: $2,500

  • For founders, executives, and consultants building long-term visibility.

    A 90-day advisory engagement designed to sustain momentum after launch. We combine brand storytelling, content coaching, and ongoing visibility strategy to help you stay consistent, relevant, and in demand.

    Includes:
    • Bi-weekly 1:1 strategy sessions
    • Co-creation of an editorial calendar and content scripts
    • Guest placement strategy across podcasts, panels, and press
    • Support for LinkedIn, Substack, or podcast cross-promotion
    • Media coaching and narrative refinement

    Investment: $1,200/month (3-month minimum) description

Optional Add-Ons

  • Podcast Guest Booking – $500 per placement

  • PR Pitching Retainer – $1,000/month

  • VIP Media Day – $2,500

  • Co-Hosted Limited Series – Pricing on request

Not sure where to start?


I’ll help you choose the right entry point based on your goals, timeline, and visibility priorities.

Book a strategy call