Turn your voice into your visibility strategy.
Media, podcast, and thought leadership consulting for founders, executives, and experts ready to be seen, heard, and booked with Paola Bolano Soares
You might be here if:
You want to turn your expertise into visibility
You’re already successful but under-recognized
You want to launch a podcast that positions you as a thought leader
You already have a podcast but it’s underperforming and not strategically positioned
You want to start getting more visibility by being a guests on podcasts but you have no idea where to start
HOW THIS WORK SUPPORTS LEADERS
At certain stage in your career or business, being highly skilled is no longer the goal — being clearly known for what you do best is.
Many leaders reach a point where they have deep expertise, real experience, and a strong track record, yet their visibility hasn’t caught up to the impact they’re capable of making. Their work speaks for itself — but their voice isn’t yet reaching as far as it could.
Podcasting and media, when approached intentionally, become more than marketing tools. They become platforms for thought leadership — spaces where your perspective, values, and experience can take shape in a way that feels authentic and aligned.
This work is designed to help you move from simply being an expert in your field to being recognized as a thought leader within it.
Whether that means creating your own podcast, refining an existing platform, or sharing your expertise as a guest on respected shows, the focus is the same:
clarity, alignment, and visibility that reflects who you are.
The result is a brand built around your voice — one that allows your expertise to shine through, positions you with credibility, and creates opportunities that feel intentional rather than performative.
Services
Podcasting and media can be powerful tools for thought leadership — when approached strategically.
Leaders often reach a point where they know their experience and perspective deserve a larger platform, but they are unsure which approach makes the most sense:
Launching a podcast
Improving an existing show
Or leveraging podcast guest opportunities instead
This work is designed to provide clarity first, so visibility efforts are aligned, intentional, and effective.
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For leaders and experts who want to create and launch their own podcast as a long-term thought leadership platform.
This path is appropriate if you are looking to:
Build a podcast that reflects your professional identity and expertise
Establish credibility and authority in your industry
Create a platform that supports broader visibility and business goals
Outcome:
A strategically designed podcast within 6-8 weeks that serves as a natural extension of your leadership and expertise. -
For leaders who already have a podcast but want to strengthen its clarity, positioning, and impact.
This path is appropriate if you are looking to:
Clarify the focus and audience of your existing podcast
Improve structure, messaging, and alignment
Ensure your show accurately reflects your authority and experience
Outcome:
A clear assessment and roadmap to strengthen and refine your existing podcast. -
For leaders who want visibility without hosting a podcast by appearing as a guest on relevant shows.
This path is appropriate if you are looking to:
Position yourself as a compelling podcast guest
Clarify your thought-leadership angles and messaging
Understand how to pitch and secure aligned podcast guest opportunities
Outcome:
A clear strategy to build authority and visibility through podcast guest appearances.
About Paola Soares
Paola Soares is a former national television journalist and celebrity booker, and the host of But First, She Failed — a podcast that launched in the Top 50 on Apple Podcasts, regularly appears on the Apple Podcast charts, and ranks in the Top 1% of podcasts globally.
Her work has appeared on Univision, Telemundo, ABC News, and other major media outlets. She previously served as a Booker and Segment Producer for Fusion Network, where she evaluated and booked celebrities, politicians, and newsmakers for national television. With years of experience reviewing pitches from publicists, executives, and thought leaders, Paola brings an editorial perspective grounded in real decision-making.
She now works with leaders and experts who want to build visibility and authority through podcasting and media — with clarity, structure, and intention.
Not Sure Which Path is right for you?
That is expected and exactly what the consultation is designed to address 👉
Book a Complimentary 30-minute consultation
This consultation is a strategic conversation designed to help you:
clarify your goals
Identify the most effective path forward
Understand next steps, if any
There is no obligation to move forward.
The goal is clarity.
👉 Book a Free 30-Minute Consultation