Work uniforms are like a warm blanket and chicken soup. Boring, but comforting.
Caroline Fruen Caroline Fruen

Work uniforms are like a warm blanket and chicken soup. Boring, but comforting.

Work uniforms are like a warm blanket and chicken soup. Boring, but comforting.

Currently in my Steve Jobs black turtleneck era. I do most of my work on zoom in a black turtleneck sweater that I have maybe 10 of?

Having a uniform for me is about having simplicity, less distraction, and it’s also about armor.

I feel great in this sweater, it keeps me warm in the cold spot in my office because the air conditioning in our 70 year old house has two temperatures Antarctica or Death Valley. It works with the background, I can wear any earrings.

Read More
Why do job searching and the hiring process generally make you feel like absolute garbage?
Caroline Fruen Caroline Fruen

Why do job searching and the hiring process generally make you feel like absolute garbage?

Why do job searching and the hiring process generally make you feel like absolute garbage?

Pretty much every day someone (or more than one) shows up to my coaching sessions feeling wrecked. Ghosted by recruiters. Rejected without so much as a “thanks for applying.” Demoralized and doubting every incredible thing they’ve accomplished.

Let me be clear: YOU ARE NOT THE F-ING PROBLEM.

Read More
You don't need massive amounts of time
Caroline Fruen Caroline Fruen

You don't need massive amounts of time

You don’t need massive amounts of time or a master plan to be impactful.

A kind word, a connection, or a little encouragement can be the nudge someone needs to take their next leap.


Read More
Things That Make Your Resume Look Outdated AF ( + How to Fix Them)✂️
Caroline Fruen Caroline Fruen

Things That Make Your Resume Look Outdated AF ( + How to Fix Them)✂️

Using an AOL or Hotmail Email Address

While it’s charmingly retro (hello, 1990s!), switching to a more modern provider like Gmail will help your resume look current.

Including Your Full Address

We’re not sending you a postcard. Just your city and state or metro area (SF Bay Area).

Objective Statements

Replace the old-school objective statement (because “I want a job” is a given) with a sharp, engaging professional summary that highlights your strengths.

Read More
This is real
Caroline Fruen Caroline Fruen

This is real

“This is real.”

Those words hit me like a freight train this last week. Cue instant panic.

I was talking to Kirsten G. Bryant, my amazing Chief of Staff (and MVP of all time), after a big meeting we had and I casually said, “I feel like we’re finally starting to have a real business here.”

She looked at me, dead serious, and said:

“Kate, are you kidding me? This has BEEN a real business for months.”

Read More
Friday Fun (is it though?) Fact:
Caroline Fruen Caroline Fruen

Friday Fun (is it though?) Fact:

Friday Fun (is it though?) Fact:

The 6-Second Rule: Recruiters spend an average of 6-8 seconds looking at a resume before deciding whether to keep or discard it, that is not a myth, I can can confirm. That's why well-organized, easy-to-scan resumes are so so crucial!

Here are 3 things you can do.

Read More
Audio book stopped me mid-stride!
Kate Kate

Audio book stopped me mid-stride!

Within five minutes, I had my hand over my mouth in disbelief. It was like someone had finally said all the things I’ve spent years trying to explain—but better, cleaner, funnier, and with zero awkward pauses.


Read More
Payroll espionage. Who knew?
Kate Kate

Payroll espionage. Who knew?

Oh, she showed up.

She’s not here to de-escalate,

She’s not here to circle back,

She’s here in day-three dry shampoo, holding a fake Slack channel, and a lit match whispering… “try me.”



Read More
I don’t want to sell myself.
Kate Kate

I don’t want to sell myself.

Your work should speak for itself. Your experience should be enough. You should just be able to apply, get interviewed, and be judged solely on your skills.

Read More
Can we all just be honest here?
Kate Kate

Can we all just be honest here?

I’d left our loft less than a minute earlier to grab the mail, just four floors down. He asked, “Why are you calling me?” I laughed and said something with zero relevance and pretended to make conversation.

Read More
Late night Linkedln musings
Kate Kate

Late night Linkedln musings

You ever lie awake at midnight, staring at the ceiling like it holds the answers, running through your usual career crisis thoughts? Mine used to go something like this…

Read More
Twenty-eight inches.
Kate Kate

Twenty-eight inches.

It’s been there for countless speaking engagements, over 1,500 coaching calls, and more career pivots than I ever planned for. It’s seen late-night deck building, early-morning client calls, and at least 100 moments where I stared into the mirror (void) thinking, What have I done?

Read More
Solopreneur sunday scaries
Kate Kate

Solopreneur sunday scaries

The Solopreneur Sunday Scaries hit different when you’re living the dream but also the dream comes in the form of a beautifully orchestrated rainbow colored Tetris expert level schedule. (Thank you to my amazing team for somehow making it all work somehow, every time I’m like, please just fit in one more call !!!)

Read More
Main character energy in your career…
Kate Kate

Main character energy in your career…

Main character energy isn’t about having it all figured out. It’s knowing you don’t need the whole script to make your next move. It’s owning the messy middle and making the plot twist work for you.

Read More
Rest isn’t powering down: It’s finding…
Kate Kate

Rest isn’t powering down: It’s finding…

I used to think rest meant turning off. But my brain doesn’t do off- ever. What it needs is the right space to focus and BE. At home, every inch feels like a to-do list in house form. It’s where work is always within reach, where my mind automatically starts planning. 

Read More