Personal branding

Anyone else on LinkedIn struggle when people ask about your personal brand? Why is this so hard?

I literally help people figure out their personal brand for a living, great at doing that for other people from the outside, distilling their narrative, finding the core of what they do… people struggle deeply with this question, I see it in my clients daily.

When people ask me? I struggle too…

All I want to say is… yes I’m Kate, I say occasionally awkward, very truthful things and I am just trying real hard to help folks in a tough job market, run a successful business full time that I never expected to be full time, find community in solo work, do good, and be my authentic self with definitively less swearing than I am capable of in person and with decidedly less rage than I actually feel at the way we treat job seekers, parents/caregivers and any group that has been historically marginalized. It’s not a particularly cohesive narrative always!

It feels like positivity and frustration are a delicate personal tightrope to walk around here. We reward rage baiting more than positivity, and I feel like for me, I need both or it’s not worth sharing. If you aren’t going to be a part of the solution, don’t rage bait for likes.

Then my brain wonders, am I part of the problem like SHRM with their “return to civility?” I sure hope not. Glossing over hard truths and an unequal system is NOT what I am talking about. Never will be. But I want to find space for some path forward vs just lamenting how wrong it all is.

Knowing who you are… generally easier, knowing how to show people that in a productive and useful way to help anyone else and say things anyone wants to listen to… harder.

Thanks to the 33k+ of you for following me as I try to figure it out and I wish you all insights and support on the path of what your personal brand is as well!

#personalbranding #linkedln #thestruggleisreal